Between strategy and form
A selection of cases where strategy, narrative and visual system come together — projects I led from positioning to execution.
An editorial project built from the idea to the final delivery. I led the research, conceptual definition, creative organisation and oversight of the book's development, connecting cultural references, visual narrative and graphic production through to the printed publication.
A brand campaign created to celebrate the 65th anniversary of Vinícola Brasília. The project brought together institutional pieces, relationship materials and brand communication to translate the company's history into a new growth cycle.
A positioning and identity project developed to organize the brand's expression and make its value proposition clearer across every audience touchpoint.
Complementary visual repertoire — projects, pieces and brand extensions.
Packaging, visual identity and product communication.
A commemorative cover for the World Cup activation, connecting product, fans and brand experience.
An order catalogue with visual direction for product, desire and choice.
A campaign for the organic dairy line, connecting brand narrative, social, packaging and point of sale.