02 — Brand Campaign
Vinícola Brasília — 65 Years
A brand campaign created to celebrate the 65th anniversary of Vinícola Brasília. The project brought together institutional pieces, relationship materials and brand communication to translate the company's history into a new growth cycle.
Context
A 65-year milestone with three competing internal expectations — commercial wanted distribution lift, PR wanted press coverage, leadership wanted legacy. The risk was a campaign that tried to serve all three and said nothing to any of them.
Activations
- Out-of-home campaign
- Trade press takeover
- Anniversary monograph
- Internal launch toolkit