CAMPAIGN · RETAIL · SOCIAL · POS · PACKAGING · SHOPPER JOURNEY

Malunga

For Malunga, I took part in a campaign focused on highlighting the farm's organic dairy line. The communication started from a simple idea: showing that this milk wasn't ordinary — it came from an in-house chain, with careful handling, organic production, traceability and a closer relationship between farm, product and consumer. The project extended into social media, packaging, point-of-sale materials, freezer, shelf and store, connecting brand narrative, product information and purchase decision.