About
I worked on campaign building and brand rollouts for retail, gastronomy, and shopping center clients, supporting asset creation, demand organization, and adaptation of materials for different formats and touchpoints.
I managed design teams, organised creative workflows and oversaw campaigns and deliveries for brands across different sectors. I bridged planning, content and design, handling demands from brief to delivery, reviewing assets, aligning priorities and ensuring visual consistency in every rollout.
In parallel, I conceived and coordinated Dedo de Moça, an editorial project selected for the 14th Brazilian Design Biennial.
Today I look for opportunities where I can work at the intersection of strategy, creativity, communication and project management.
At the start
I understand the context before proposing any path: business, audience, category, objective and constraints. For me, a good brief almost always comes from honest questions.
Finding the direction
Then I turn the diagnosis into a clear direction: what the brand stands for, who it speaks to, what tone carries the idea and what criteria guide the creation.
Getting it made
I organise demands, priorities, deadlines, owners and approval checkpoints so the idea moves from concept to deliverable.
After it goes out
I follow rollouts, review consistency, note learnings and adjust the process so each delivery improves the next.