03 — Brand Development

Ruvva

A positioning and identity project developed to organize the brand's expression and make its value proposition clearer across every audience touchpoint.

Ruvva identity composition
Context

Ruvva needed to organize its brand expression to communicate its proposition with more clarity and consistency. The work structured the visual language and its rollouts for different touchpoints.

Ruvva wordmark study
Ruvva packaging mockup
Ruvva digital surface